SANTA CLARA, California – (BUSINESS WIRE) – Santa Clara University’s Retail Management Institute (RMI) announces the first 2021 appointment to its advisory board. Kris Bazán ’92, ’99 MBA, Senior Director, Customer Marketing and Global Retailing at Apple, joins an impressive group of select CEOs, Presidents, EVPs, CMOs, CTOs and directors from influential Silicon Valley, San Francisco Bay Area and leading brands at. The Advisory Board offers insights and perspectives to ensure RMI remains a top retail business education target.

“This is an exciting time for RMI. We are thrilled that Kris is contributing to our vision of establishing RMI as a destination for knowledge through retail innovation during this time of significant industry changes and bold moves to create a new retail landscape, ”said Kirthi Kalyanam, LJ Skaggs Distinguished Professor and Executive Director. Retail Management Institute. “Kris brings pioneering expertise and a passion for hands-on engagement and support to future-proof the next generation of our retail graduate students. She fits in perfectly with the RMI Advisory Board. ”

Bazán joined Apple in 2002 and has led global marketing teams in business, education, government, and retail. In her current role in retail, she and her team are responsible for global marketing for product launches, store openings and seasonal initiatives.

She held global management positions at Hewlett Packard, bringing high availability products to market, and at Blue Pumpkin Software, where she led corporate communications and sales for the early start-up.

“RMI is a leader in educating and preparing students in Santa Clara for jobs in the ever-evolving and exciting realm of retail. As a hiring manager, I’m looking for people who can make an immediate contribution and know that RMI’s focus on the real, innovative curriculum gives students the skills they need to be competitive, ”says Bazán. “I am very excited to be joining my alma mater and bringing retail marketing to the fore as a growth and opportunity sector for future graduates.”

Bazán holds both a BS in Commerce and an MBA from Santa Clara University. She has been a competitive runner since high school and ran for Santa Clara Cross Country. She now hits the trail or track a few times a week. Bazán lives in Los Gatos with her husband and two children aged 14 and 10.

About the Retail Management Institute (RMI)

The Silicon Valley-based Retail Management Institute (RMI) provides a platform for close collaboration between leading academics and industry giants to develop new concepts that impact retail today. The knowledge gained from this innovative collaboration forms the basis of diverse retail curricula and experiences that prepare students and industry executives for success in the new world of technology-driven retail. The Retail Management Institute (RMI) is a recognized academic partner in the retail industry with a 40-year history.

About Santa Clara University

Founded in 1851, Santa Clara University is in the heart of Silicon Valley – the most innovative and entrepreneurial region in the world. The historic Mission Santa Clara de Asís is located on the breathtakingly landscaped 106 hectare campus of the university. The SCU is among the best four-year graduation rates in the country and is rated by PayScale among the top 1% of universities with the highest paid graduates. The SCU has produced elite levels of Fulbright scholars as well as four Rhodes scholars. With undergraduate programs in arts and science, business and engineering, and graduate programs in six disciplines, the curriculum combines high-tech innovation with social awareness based on the tradition of Catholic Jesuit education.


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